Cushman & Wakefield appoints new head of retail agency and consultancy in Ukraine. Anna Marsova, who has more than 10 years of experience in the retail real estate market both in Kyiv and the regions now heads up the business line. The retail consultancy department has been also reinforced by one more consultant – Victoria Nesterenko who has also joined the team. Victoria previously worked at SkyMall shopping and entertainment center, Lavina Mall shopping mall, Globus shopping center, and started her career at Inditex.
Significant changes in the company were commented by Nick Cotton, Managing Director of Cushman & Wakefield in Ukraine: “Cushman & Wakefield's (previously DTZ) Kyiv office was the first established international real estate consultancy in Ukraine. 25 years ago, we were the first to start providing fully integrated in-house consultancy services from market research, valuation, development consultancy portfolio assembly, leasing and management through all the stages of the commercial real estate life cycle. Therefore, a powerful team of agents working with professional shopping centers is an indispensable part of this integrated package of services that helps our customers create exceptional value for their assets.
We are proud to attract employees who have extensive experience and significant professional achievements, especially in the retail sector, which is rapidly and inevitably changing around the world.”
Anna Marsova started her career as a member of the commerce department of professional shopping centers in Kyiv, including Gulliver multifunctional complex, Globus shopping center, Respublika multifunctional complex and Aladdin shopping center. In 2016, she worked as a retail consultant in Riviera shopping center in Odesa and MOST Center shopping mall in Dnipro, and later held the position of senior retail agent in CBRE Ukraine. Anna has experience working with various clients, including leading global brands such as Defacto, Falke, Hanro, LC Waikiki, Max Mara Weekend, New Balance, Nike, Pierre Cardin, Puma, Roeckl, Sanetta, Shteif, Super Dry, Ua Made , Under Armor, Usupso. Among her clients, Anna has the reputation of a highly professional and responsible expert.
Anna speaks about her plans for the new position at Cushman & Wakefield: “I love retail and everything connected with it, and I am glad that I am witnessing the evolution of the traditional model into omni-channel. While working in large shopping centers, I observed the gradual increase in the importance of “customer experience” for the success of the project and the importance of brand responsibility to customers, as well as how new technologies are used to build the loyalty of existing customers and other trends that affect the entire management process of retail real estate, marketing and commercial strategies, tenant mix adjustments.
I am impressed by the strategic vision of the international Cushman & Wakefield team, for who retail is not only commercial real estate. I hope that my experience in the Ukrainian market, combined with the capabilities of the global platform of Cushman & Wakefield, will be useful for landlords, investors and tenants to work together in the face of interesting challenges of the new retail era.”
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